Produce, was a local Chicago experiential marketing company.
When we first connected with them, they were already full of talent and creativity.
We promised them in less than a year that the market perception would expand them from being a problem-solving production team to a bold, creative agency – developing the projects from the start.
We went beyond advising. We embedded as part of their DNA.
We became their creative consciousness.
This changed everything.
Our work resulted in an outward expression of a unified, powerful force.
And, in less than 11 months, Event Marketer named Produce one of the top 100 experiential marketing companies in America.
https://www.eventmarketer.com/event/event-marketer-it-list-2025/
We reimagined how Produce showed up in the world. Every visual, every caption, website, and video became part of a larger narrative that positioned them as visionaries who understood what was coming next.
Amazon wanted something special for the premiere of their big bet Etoile series; we invested five months collaborating intimately with Produce’s team, iterating, refining, pushing boundaries until the show creators, Amy Sherman-Palladino and Daniel Palladino, said yes.
Then we took over Grand Central Station for a day.
Produce was awarded with the execution of the Etoile experience in Grand Central Station, NY, SXSW Austin, an the Grove, LA.
While their team was working around the clock to deliver the impossible in record time, we designed the entire experiential concept, supervised every creative detail, and filmed and delivered for Amazon, Etoile, Nexxus, and their partners and our client, Produce.
It was a creative statement that rippled across multiple cities and campaigns.
When storytelling meets serious business
The U.S. Department of Defense needed something powerful. We wrote the script, directed the vision, and orchestrated every piece of post-production to deliver content that met federal standards while still carrying soul.
Through Produce’s leadership, we proved that meaningful creativity and serious business can be dance partners.
Our fearless leader, Iván Mena-Tinoco embodies our philosophy that creativity without boundaries changes everything.
His hands have shaped VFX for Harry Potter. He’s collaborated with Oliver Stone, Alfonso Cuarón, Matthew Vaughn. He pioneered the world’s first 3D billboard campaigns when everyone said it couldn’t be done. He’s painted stories across the biggest screen in the world in Vegas and helped create Super Bowl moments that millions remember. His short films, campaigns, and music videos have earned recognition at numerous international and domestic festivals, including Palm Springs.
But here’s what sets him apart: He understands that real creativity lives in the space between brand needs and human hearts. Every piece of technology, every cutting-edge visual, every collaboration with artists, musicians, and visionaries serves one purpose: creating genuine emotional connections that help you build something that matters.
We enter with curiosity, listen with intention, and move in rhythm with the brands we work with. Every project starts as a blank space—an open invitation to discover. We tune in, uncover the essence, and build a universe around it. Together.
The result is a living, expressive presence, built from intuition and strategy, crafted in vision, and tailored with a bit of magic.
This is how we work.
Deep listening. Creative attunement.
Then a world takes shape.
We’ve helped shape universes for:
BUDWEISER | BACARDI | AMAZON | MERCEDES BENZ | BLACKBERRY | VODAFONE | U.S. DEPARTMENT OF DEFENSE | NESTLÉ | MOVISTAR | SONY | UNIVERSAL MUSIC
What's Your Story?
If you’re reading this, you probably see things differently. You’re building something that matters. You understand that in a world full of noise, the answer is to create something so compelling that people choose to lean in.
That’s exactly the kind of story we love to help tell.
